Post by dute on Feb 29, 2012 17:46:16 GMT -5
Check the link for the poster. 
www.news.com.au/entertainment/first-look-the-avengers-poster-stop-drooling/story-e6frfmq9-1226285408513
IRON Man. Thor. Captain America. Hulk. Together at last in one badly Photoshopped poster.
Marvel Studios has a lot riding on its superhero team-up, hundreds millions of of dollars in franchise deals, theme parks, ties-ins and toys, and it is disappointing that its main selling point on bus shelters, billboards and cinemas is a less than epic effort that highlights all that's wrong with modern movie posters.
Movie geek site Aintitcool.com had went on the attack straight away, voicing the outrage of comic book fans, the movie's main audience:
Marvel Studios has managed to assemble a new poster for THE AVENGERS and while it's pretty cool to be able to see Iron Man, Thor, Captain America, The Hulk, Nick Fury, Black Widow and Hawkeye all together, it's a little disappointing that Marvel couldn't actually get them in one place at the same time to shoot something like this.
You'd think a little more care would be put into smoothing out the edges, so we can't see exactly where they were cropped from their previous placement.
And movie site Dark Horizons had this to say:
The weird use of perspective that seems to have Captain America appearing to be about four stories tall and The Hulk about seven stories tall.
The reaction to the poster will unnerve Marvel chiefs nervous. The Avengers is big deal for the new studio. It is the culmination of a grand plan to get its heroes together in one epic film.
Each character, most of whom are hardly household names like Spider-man or Batman, had to be introduced in a separate movie, at massive cost to the company. And although the team-up has been heavily trailed in each of those movies and excitement is high among comic fans, the film is still a risk. Will normal punters who haven't seen all five previous movies get what's going on? And could too many superheroes on screen be confusing.
Marvel has already taken the drastic step of changing the title of the movie in the UK to Avengers Assemble because of marketing fears. Empire online reports that "the 11th hour alteration is all to avoid UK audiences confusing the film with either the 1960s TV series of the same name or its less-than-stellar 1998 film adaptation".
Thankfully the new trailer for the film, released this morning, manages to pick up the slack and keep the fans on side and generate genuine excitement.
www.news.com.au/entertainment/first-look-the-avengers-poster-stop-drooling/story-e6frfmq9-1226285408513
IRON Man. Thor. Captain America. Hulk. Together at last in one badly Photoshopped poster.
Marvel Studios has a lot riding on its superhero team-up, hundreds millions of of dollars in franchise deals, theme parks, ties-ins and toys, and it is disappointing that its main selling point on bus shelters, billboards and cinemas is a less than epic effort that highlights all that's wrong with modern movie posters.
Movie geek site Aintitcool.com had went on the attack straight away, voicing the outrage of comic book fans, the movie's main audience:
Marvel Studios has managed to assemble a new poster for THE AVENGERS and while it's pretty cool to be able to see Iron Man, Thor, Captain America, The Hulk, Nick Fury, Black Widow and Hawkeye all together, it's a little disappointing that Marvel couldn't actually get them in one place at the same time to shoot something like this.
You'd think a little more care would be put into smoothing out the edges, so we can't see exactly where they were cropped from their previous placement.
And movie site Dark Horizons had this to say:
The weird use of perspective that seems to have Captain America appearing to be about four stories tall and The Hulk about seven stories tall.
The reaction to the poster will unnerve Marvel chiefs nervous. The Avengers is big deal for the new studio. It is the culmination of a grand plan to get its heroes together in one epic film.
Each character, most of whom are hardly household names like Spider-man or Batman, had to be introduced in a separate movie, at massive cost to the company. And although the team-up has been heavily trailed in each of those movies and excitement is high among comic fans, the film is still a risk. Will normal punters who haven't seen all five previous movies get what's going on? And could too many superheroes on screen be confusing.
Marvel has already taken the drastic step of changing the title of the movie in the UK to Avengers Assemble because of marketing fears. Empire online reports that "the 11th hour alteration is all to avoid UK audiences confusing the film with either the 1960s TV series of the same name or its less-than-stellar 1998 film adaptation".
Thankfully the new trailer for the film, released this morning, manages to pick up the slack and keep the fans on side and generate genuine excitement.