Post by Hey Man on Feb 16, 2024 16:33:47 GMT -5
Both Paramount Plus and Peacock have been working hard to court subscribers in order to further solidify their respective statuses as lasting players in the streaming space, but according to a new report, the platforms’ parent companies could be considering a unique partnership.
The Wall Street Journal reports that Comcast and Paramount have been in recent talks about a potential streaming partnership that could see Paramount Plus and Peacock being offered to subscribers together as a package deal. Along with making access to the two platforms comparatively cheaper than buying separate subscriptions, the partnership would help Comcast and Paramount “produce significant cost savings — from spending on programming to marketing.”
Word of these recent talks comes in the wake of Disney / ESPN, Fox, and Warner Bros. announcing last week that they’re working together to create a new shared service focused on sports — a sign that more studios and networks are beginning to get very serious about collaborating to survive the streaming wars.