Post by Hey Man on Mar 16, 2024 11:44:13 GMT -5
Disney has reportedly revealed that the Marvel and Star Wars franchises have generated $25 billion for the company, with both major acquisitions having yielded around three times what Disney paid for them over a decade ago.
Revealing the multiplier details in a presentation at VoteDisney.com (via The Wrap) earlier this week, the Mouse House says that “Star Wars” has generated a 2.9x return on investment, Marvel is at 3.3x and Pixar is at 5.5x.
Both the “Star Wars” and Marvel franchises were acquired for $4 billion each, suggesting they have garnered $11.6 billion and $13.2 billion respectively.
The numbers incorporate revenue streams from theatrical releases, home entertainment, TV, and consumer products made under Disney’s ownership.
They don’t include other sources like park attractions based on the works, direct to consumer originals or pre-established products related to the franchises.
The fine print indicates “Investment reflects film production and marketing costs, and animated film production overhead. It does NOT include any additional distribution costs or overhead.” That has brought the dollar figure being published by media outlets into question as Disney’s brief only announced the ROI multiplier, not dollar figures for the franchises, so the costs are potentially slightly higher or lower than $4 billion per franchise.
The studio is currently in a proxy battle with activist investors Trian Fund Management and Blackwells Capital.
Revealing the multiplier details in a presentation at VoteDisney.com (via The Wrap) earlier this week, the Mouse House says that “Star Wars” has generated a 2.9x return on investment, Marvel is at 3.3x and Pixar is at 5.5x.
Both the “Star Wars” and Marvel franchises were acquired for $4 billion each, suggesting they have garnered $11.6 billion and $13.2 billion respectively.
The numbers incorporate revenue streams from theatrical releases, home entertainment, TV, and consumer products made under Disney’s ownership.
They don’t include other sources like park attractions based on the works, direct to consumer originals or pre-established products related to the franchises.
The fine print indicates “Investment reflects film production and marketing costs, and animated film production overhead. It does NOT include any additional distribution costs or overhead.” That has brought the dollar figure being published by media outlets into question as Disney’s brief only announced the ROI multiplier, not dollar figures for the franchises, so the costs are potentially slightly higher or lower than $4 billion per franchise.
The studio is currently in a proxy battle with activist investors Trian Fund Management and Blackwells Capital.